Thoughts: The Rise and Rise of Non-Alcoholic Craft Beer

Unfortunately, every so often we find ourselves in a situation that no craft beer lover ever wants to be in: The Designated Driver. Is there anything worse than being out surrounded by the temptation of Double IPAs and Imperial Stouts faced with only the ever unappealing selection of non-alcoholic beverages? Thankfully, gone are the days of awkwardly nursing a pint of orange juice and lemonade or choking your way through a less than palatable Becks Blue. Meet the new wave of non-alcoholic beers taking the market by storm. Brewing innovations have paved the way for low-alcohol, big flavour beverages with ever more breweries bringing their welcomed contribution to the party. With a variety of breweries all putting their own spin on the non-alcoholic craze, the offerings come as unique and varied as their “normal” beers. Non-alcoholic beer has recently been dubbed one of the largest gaps in the drinks markets. China, who currently lead in the non-alcoholic beer innovation market...